Louis is the CPO (Chief Passion Officer), and a Partner of PassionPosts.com
Louis is a seasoned all-round creative brand & marketing professional with over 15 years’ experience and have spent the last 3 years, single-handedly building up an advertising agency from scratch, turning it into a profitable, well-respected company while winning projects and working with some of the most prestigious companies and government agencies in Dubai and Abu Dhabi.
He also spent 10 years as a professional musician, playing bass guitar, doing live sound, and as the band leader, managing and leading a successful full-time professional cover, show and tribute band that toured throughout South Africa and the United Arab Emirates playing a wide range of music to scores of adoring music fans.
Aside from building up and running an advertising agency, Louis has also built up a good reputation as a freelance creative professional and brand consultant helping new companies get off to the right start and struggling companies get back on track. He also runs a blog at ultimatebrandbible.com and a YouTube channel on the same.
Louis also built up multiple small businesses throughout his life far from his first mobile dj business while still in school to help pay for some new sound equipment he invested in when he started his first band. He has a big passion for entrepreneurship and the process and enjoys helping others who are starting and running businesses of their own.
Louis has a very deep passion for music and his musical inspirations span across all genres of music. He played music professionally for more than 10 years and started, led and managed a successful corporate cover, show & tribute band. He played bass guitar in the band and did most of the band’s earlier career’s live sound as well. He also plays guitar, beginner drums and loves the music production process.
Louis learnt and started practicing TM (Trancendental Meditation) in 2019 and it has had an amazing impact on his daily life. He has since developed a kind of passion for the transformational power that many of these practices can have in people’s lives and the power it holds as a way for someone to take control of their own health and wellbeing.
Louis has 3 kids, 1 girl and 2 boys, and loves to share his firsthand knowledge on fatherhood with others.