Travel & Tourism PPC Agency

PPC can begin driving relevant traffic and inquiries within days of launch, especially for established destinations and offers. That said, real performance usually improves over the first 4 to 8 weeks as we collect data and refine keywords, bids, and creatives. Our goal is to get early wins then steadily reduce your cost per booking. We will set realistic expectations at the start based on your market, budget, and current brand visibility.

We primarily use Google Ads for high intent search and display, combined with Meta ads for inspiration, remarketing, and offer promotion. Depending on your audience and routes, we may also test other platforms like TikTok or YouTube. The exact mix depends on who you are targeting, typical booking windows, and the type of experience or stay you offer.

For most travel and tourism brands, we recommend starting from a modest but focused monthly ad spend, then scaling as we see what works. The right number depends on your locations, competition, and occupancy goals. During onboarding, we help you set a budget that is realistic for your size but still gives enough data to optimise effectively. We treat your spend like our own and focus on efficient growth, not just higher media bills.

Yes, a large part of our work is auditing and rebuilding underperforming Travel & Tourism PPC accounts. We review your structure, tracking, keywords, and landing pages, then fix what is broken instead of starting from zero when it is not needed. Often, simple changes in targeting, ad groups, and offers can make a big difference. We will show you exactly what we plan to change and why.

We plan budgets, bids, and messaging around your peak seasons, shoulder months, and low periods. That means pushing prime offers when demand is high, while using quieter months to promote long stay deals, early bird offers, or local experiences. Campaigns are not set and forgotten; we adjust by month, market, and booking data so your spend always supports your real world calendar.

To get started, we need clarity on your core offers, pricing, locations, and booking process, plus access to your website and existing ad accounts if you have them. Good photos, brand guidelines, and any past campaign data are a big bonus. We guide you through a simple onboarding checklist so you are not chased for random files every week. From there, we handle the heavy lifting.

We track the full lead and booking journey, not just clicks. Core metrics usually include cost per lead, cost per booking, occupancy impact, and revenue per campaign. We also look at assisted conversions and how PPC supports organic search and direct bookings. You will see clear dashboards and monthly breakdowns written in plain language, not just exports from an ad platform.

Do you also improve our landing pages or only run ads?

Yes, in many cases smaller brands benefit even more from PPC because it allows precise targeting without needing a huge marketing department. We design lean, smart campaigns that match your scale and focus on profitable occupancy, not vanity metrics. If we feel PPC is not the right channel for your current stage, we will tell you upfront and suggest alternatives or a phased approach.

We typically recommend an initial commitment of 3 months to properly test, optimise, and stabilise campaigns. This window gives enough time to move beyond early learning and into reliable performance. After that, you can continue month to month, scale up, or adjust scope as needed. Our aim is to earn your trust through clear results and communication, not lock you into rigid long term contracts.